Posted by Nolan Dalla on Feb 11, 2023 in Blog, Essays |
Here’s the content of today’s report.
Some of the points raised below are contained in the video which also follows, and runs about 13 minutes long.
Also note, there’s a more detailed write-up on why I like one Super Bowl prop more than the rest.
I also made a moneyline bet to win the game.
Finally, you will see my official two wagers, along with my season-long results, to date. This will close out my 11th season of making NFL picks here on my site, and is guaranteed to leave me with a profit, which makes 8 out of 11 winning seasons.
That said, the Super Bowl game is my least favorite week of the NFL season. It’s just one game, and it’s usually a terrible game to bet on. This year is no different.
Be warned that my betting record and results on Super Bowl picks have been awful. Does this impact my opinion about betting on the game? No — the Super Bowl is a terrible game to bet on.
If you want to read more about my Super Bowl disasters, click here and enjoy!
ARTICLE #1 (My Super Bowl Bets)
ARTICLE #2 (How I Lost $39,000 Betting on the Super Bowl)
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Posted by Nolan Dalla on Feb 9, 2023 in Blog, Essays |
This was a performance that wasn’t particularly memorable for any specific song, rendition, or moment. Rather it was magnificent because of its totality.
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Posted by Nolan Dalla on Feb 8, 2023 in Blog, Essays |
It was 32 years ago this week that Marieta and I went on our first date together in Bucharest, Romania. This was the first picture I ever took of her (actually, this is from our second date–I was lucky to pass the audition). Not bad for the pre-smartphone photo days.
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Posted by Nolan Dalla on Feb 7, 2023 in Blog, Essays |
MY THOUGHTS ON THE 2023 STATE OF THE UNION ADDRESS
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Posted by Nolan Dalla on Feb 4, 2023 in Blog |
BETTING ON THE 2023 GRAMMYS
ANALYSIS AND PREDICTIONS (COMING SUNDAY)
This Sunday, at 4 pm PST, I will host a LIVE BROADCAST here on Facebook about the 2023 Grammy Awards, which starts at 5 pm. Call it the bettors’ pre-game show. Our live video should run for about 30-40 minutes.
TO WATCH SUNDAY’S SHOW LIVE (OR LATER), CLICK HERE
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Posted by Nolan Dalla on Feb 3, 2023 in Blog, Essays |
SOME THOUGHTS AND QUESTIONS ABOUT BILL MAHER’S OVERTIME
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Posted by Nolan Dalla on Feb 2, 2023 in Blog, Essays |
SPORTS BETTING SITE COMMERCIAL #4
(CAR CHASE)
My fourth test commercial — post 4 of 4 (duration-2 minutes).
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Posted by Nolan Dalla on Feb 2, 2023 in Blog, Essays |
SPORTS BETTING SITE COMMERCIAL #3
(THE FLAMING ZAMBONI!)
My third test commercial –post 3 of 4. (duration-30 seconds).
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Posted by Nolan Dalla on Feb 2, 2023 in Blog, Essays |
SPORTS BETTING SITE COMMERCIAL #2
(JETS FANS-BOXING PARLAY)
My second test commercial — post 2 of 4 (duration-1 minute).
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Posted by Nolan Dalla on Feb 2, 2023 in Blog, Essays, Sports Betting, Video 1 |
SPORTS BETTING SITE COMMERCIAL #1
(PIANO-PLAYING CHICKEN)
Ready for all the Super Bowl ads?
Last year, I conceived and created four television commercials for a Canadian-based sportsbetting website (Spreads.ca). All four were rejected.
Since then, I’ve seen many advertisements for major sportsbooks airing on television, mostly airing during sports events. Some are acceptable. But most are terrible. Oh, and they cost a fortune with highly-paid celebrity endorsers, mostly parroting confusing jibberish that sounds crafted by a clueless PR agency.
This year’s Super Bowl will run dozens of ads. Many cost millions of dollars to make, and even more money for the time buy. A few will be outstanding. But most will be forgotten seconds later.
In contrast to the flashy ads you often see during events like the Super Bowl, I made these commercials — actually amateur sizzle wheels — at no cost in less than an hour.
Take a look and tell me what you think.
Note these short videos are templates for what would be a much higher-quality broadcast-ready advertisement and publicity campaign. One of the components of advertising that I think is most effective (and underutilized) is “recurring themes” and repetition in messaging and brand awareness. Running unconnected ads is often a waste of resources. Picking a theme and sticking with it over time is far more effective in reaching the audience. For instance, think of the Geico ads (with the gecko) or Southwest Airlines (“Wanna; Get Away?”), and others that are still running today.
I had this in mind when I made these four ads, with a recurring theme.
This is the first of four posts (Video #1). Duration-30 seconds.
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