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Posted by on Feb 2, 2023 in Blog, Essays, Sports Betting, Video 1 | 0 comments

My Sportsbetting Television Commercial #1 (Piano-Playing Chicken)

 

 

SPORTS BETTING SITE COMMERCIAL #1
(PIANO-PLAYING CHICKEN)

 

Ready for all the Super Bowl ads?

Last year, I conceived and created four television commercials for a Canadian-based sportsbetting website (Spreads.ca).  All four were rejected.

Since then, I’ve seen many advertisements for major sportsbooks airing on television, mostly airing during sports events.  Some are acceptable.  But most are terrible.  Oh, and they cost a fortune with highly-paid celebrity endorsers, mostly parroting confusing jibberish that sounds crafted by a clueless PR agency.

This year’s Super Bowl will run dozens of ads.  Many cost millions of dollars to make, and even more money for the time buy.  A few will be outstanding.  But most will be forgotten seconds later.

In contrast to the flashy ads you often see during events like the Super Bowl, I made these commercials — actually amateur sizzle wheels — at no cost in less than an hour.

Take a look and tell me what you think.

Note these short videos are templates for what would be a much higher-quality broadcast-ready advertisement and publicity campaign.  One of the components of advertising that I think is most effective (and underutilized) is “recurring themes” and repetition in messaging and brand awareness.  Running unconnected ads is often a waste of resources.  Picking a theme and sticking with it over time is far more effective in reaching the audience.  For instance, think of the Geico ads (with the gecko) or Southwest Airlines (“Wanna; Get Away?”), and others that are still running today.

I had this in mind when I made these four ads, with a recurring theme.

This is the first of four posts (Video #1).  Duration-30 seconds.

 

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Posted by on Jan 19, 2023 in Blog, Rants and Raves, Video 1 | 0 comments

Don’t Drink the Water!

 

 

Here are my thoughts on the Camp Lejeune polluted water lawsuits and the constant bombardment of annoying television commercials.

Warning: Rant.

(3-minute video)

Note:  My understanding is — it was a dry cleaners that leaked the toxins into the nearby water system. So, why aren’t the dry cleaners and their insurers not 100 percent liable for this mess?  I don’t understand why the federal government (taxpayers) have to pay the freight for the mistakes of a small business.

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Posted by on Nov 16, 2022 in Blog, Essays, Politics, Rants and Raves, Video 1, What's Left | 0 comments

My Thoughts on Donald Trump Running Again in 2024 [Video]

 

 

 

“They keep pulling me back in. Just when I thought we were out, they keep pulling me back in.”

Here are my thoughts on video which includes my reaction to Donald Trump’s official announcement yesterday that he shall seek the presidency in the 2024 election.

My three words to describe Trump running are: Disgust, Joy, and Sadness

(8-minute video)

WATCH HERE:

 

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Posted by on Nov 6, 2022 in Blog, Politics, Rants and Raves, Video 1 | 1 comment

Stop Jamming My Mailbox With Junk!

 

 

Here’s my short rant on the eve of the 2022 midterm election.

How about this — let’s ban paper-wasting mailbox-stuffing junk political mailers!

Question:  Has even one of these free dustpan sweeps (because that’s really all they’re good for) ever changed anyone’s vote?

 

Encore Presentation:  Just minutes after posting this, I went out to my mailbox on Saturday. More political mailers!  Oh, and we already voted three days ago!

 

 

 

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