The Greatest Television Commercial Ever
A reunion may take the most unexpected turn in a way we least expect it.
Usually, around this time, I attend a showing of all the Oscar-nominated short films of that year held at a local movie theater. It’s fantastic. I’ve done this for the last five years or so, which means I’ve been fortunate to see many short movies that aren’t widely shown to mass audiences. Some of these amazing films last only a few minutes.
My takeaway from this exposure is the recognition it’s a much tougher challenge to tell a story and make it compelling in just a few minutes of screen time. Sure, a two-hour movie with a big budget has an unlimited range of possibilities. But try and make the audience smile and cry in just 90 seconds.
What you’re about to see is likely to do precisely that.
The following short video was a public service announcement from Argentina released in 2015. Please watch. Even if you’ve seen this before, a reminder is always good. I promise it’s well worth your time and will melt your heart as it melted mine. The purpose of the ad campaign to create greater awareness comes as a surprise and is revealed at the conclusion.
I’ve had a moving first-hand experience with a family member that involved the possibility of an organ donation. So, this subject is close to my heart.
“Don’t think of organ donations as giving up part of yourself to keep a total stranger alive. It’s really a total stranger giving up almost all of themselves to keep part of you alive.”
I think that perfectly sums up the selfless act of organ donation. It’s also okay to acknowledge the most basic human instinct which is to survive and continue on living as long as possible. Organ donation is not just the best gift we can give to a complete stranger; it’s actually the best gift we give to ourselves.
I’ll end with a quote:
“The purpose of life is not to be happy — but to matter, to be productive, to be useful, to have it make some difference that you have lived at all.”
— Leo Rosten